sep 2021 - jun 2022 | design research, new product design
While we found that almost half of the interviewed home cooks reused their oil, only a third of them filtered their oil before storing and reuse. And those that followed best practices questioned if it was even worth it, because they only got 2 more reuses before having to throw it out. Could this be a sign of a new product opportunity?
Why focus on extending the lifespan of used cooking oil?
This let us to our revised ideal usage map, indicating the need for a product that filters, extends, stores, and indicates the usability of UCO.
These attempts were promising, and demonstrated that gelatin did set separately from the used cooking oil, trapping sediment within the matrix. However, I ran into a number of issues with keeping results consistent: no matter what I tried, I couldn't figure out how to repeat the results of these first tests, with the gelatin forming less of a set gel and more of a combined paste with the oil. I reached out to SMEs, who were unfortunately unable to pinpoint why this was happening. However, they mentioned that while gelatin is theoretically more effective at trapping sediment than metal screens, filtration itself wouldn't improve oil quality. This got me thinking: instead of simply slowing down the rate at which oil degrades, could we find a way of reversing the effects of oil degradation and treat the root cause?
5 of 12 gelatin process experiments, adjusting mixing temperatures, distribution method, and setting temperatures to determine controlling factors
This meant two things. Firstly, it finally gave us a direction to innovate, and led us to look at adsorbent agents, which attract and stick to polar molecules (this is same reason why activated carbon is effective in purifying water). Secondly, it gave us a metric to test our prototypes to, where we would use the Testo 270 to measure total polar molecule percentage (TPM%). If our prototypes empirically reduced the TPM%, we could quantifiably say that our product not only filters oil, but actively reduces its "age", extending its usable lifespan!
Focusing our scope to a two-part system that filters, treats, and stores UCO for reuse, I reviewed relevant patents. From analyzing patent similarity by comparing patent claims, we identified areas of differentiation, and defined a set of metrics and target specifications that our product needed to meet.
With a final design, all that was left was to validate our claims of providing a set of products that filters, treats, and stores UCO for multiple reuses. Our competitive advantage hinges upon the product's ability to reduce TPM% in accordance with our target specification, but our data started to not make sense.
Comparing this to activated carbon, it seemed that the carbon was more effective, although only slightly. Since activated carbon filters were more available, we chose this option.
Although these numbers seemed low, we felt it was enough of a measurable impact that it indicated probable success. As such, we prepared more UCO by frying 12lbs of battered chicken wings without cleaning the oil, as mentioned in one of the patents I reviewed. In doing so, we uncovered a concerning result: the TPM% readings seemed to improve as the oil was used more. This was the exact opposite of what we had predicted based on our understanding of oil degradation, and even after recalibration, as well as a temperature retesting, none of our data made sense to us.
Batch Fried Chicken TPM% Test
Retest after Calibration
Temperature Retest
Without any response from the manufacturers of the Testo 270 we used to measure TPM% and no other way to validate the PurePress, we ended the project with a product concept that worked in theory, but was unproven in practice. A disappointing end to what was otherwise an invaluable experience in learning how to explore new product opportunities.
While we weren't able to take it as far as we would've liked to, I still truly believe that there is a legitimate product here. I would love to revisit this in the future with a fresh perspective and with closer collaboration with experts. I am extremely proud of my team for the effort we put into our vision, and for uncovering an exciting new product concept.